Publication Design – 2011 RMIT Orientation Guidebook
At the end of 2010 and during the beginning of 2011 I was part of a three person team that was contracted to design, produce and oversee the distribution of the 2011 RMIT Orientation Guidebook. This Guidebook is designed as a keepsake for all first year students entering RMIT, and contains practical information on RMIT, Melbourne, university life in general and associated transitions (away from home, to a new country etc).
We presented three concepts to the editorial panel and executed their preferred theme (images below), as well as sourcing printers quotes and investgating stock options. This theme was based on the iconic Melbourne ‘Melways’ street directory, and is complete with “hand drawn” cartoon and notes, scanned post-its and paper-clipped polaroids in order to present the publication as a personal reference guide.
While myself and the other two editors worked closely together, I was solely responsible for the “drawn on” effect – I used a Wacom tablet to draw over each page after they were layed-out in InDesign.
The final publication is 80 pages, printed on 100% recycled stock in a run of 7000 copies. Below are some images of the process I followed for the “hand drawn” effect, and of the final publication.
